Proof of Concept

Rather than tell you what I can do,

I thought I'd show you.

Built with publicly available information, a few hours of research, and zero internal context.

Jake Hower · 0480 049 180 · jake@jakehower.com

4,000+

units delivered

years in market

countries — patents filed

Robb ReportGear PatrolNew AtlasCore77autoevolutionUncrateCarsGuide

Starting with strengths

What Stockman is doing well

Product Excellence

Gear garage concept — no direct competitor worldwide. Design patents across AU, EU, and China. Trekka coverage in publications that don't cover "just another camper."

Brand Loyalty

Simpson Desert crossing — 1,100 dunes. "Almost exactly the same condition" after 11 years. Owner groups forming organically without any formal program.

Design Pedigree

Phil Savory — Fisher & Paykel SmartDrive, Sharpsmart medical containers (US patent, hospitals worldwide). The origin story is one brands pay consultants to fabricate.

Dealer Network

National coverage across VIC, NSW, QLD, WA, SA + NZ. SEQ Campers already producing quality content — the network can be a content engine, not just sales.

Technical Audit

SEO Quick Wins

All fixable in 30 days. Evidence from the live site — not hypothetical.

Critical

Domain redirect chain

The .com.au domain 301s to .com — a separate site, not podtrailer.com.au. Brand searches split across three domains.

FixDirect 301 from both domains to podtrailer.com.au

Critical

8 H1 tags on a single page

Eight competing topics. Search engines can't determine primary subject. Best practice: 1 per page.

FixSingle H1 with primary keyword, rest as H2

robots.txt

Junk pages in sitemap

Email addresses exposed in URLs

More fixes available

Zero Google reviews — 4,000 units sold
No Product / LocalBusiness schema
Blog dormant since April 2024
Missing meta descriptions on key pages
Invisible for non-branded search terms
Discontinued pages still indexed

4 /10

AI Search Readiness — define "pod trailer" for AI before a competitor does

Content Architecture

The story already exists.

It just needs a camera.

No Australian competitor has meaningful video content. Zero YouTube presence. The gap is the opportunity.

Origin Story

Brand documentary

Design Process

Why every choice

The Build

Factory floor

Owner Stories

Mini-documentaries

Walkthroughs

YouTube series

The People

Phil, Bryce, Craig

Supply Chain

Honest transparency

Comparisons

Stockman vs X pages

One connected system — not separate initiatives

Video → SEO

Transcripts become blog posts. YouTube targets buying keywords. Embeds increase dwell time.

Content → AI Search

FAQs, comparisons, expert attribution — exactly what AI engines cite and reference.

UGC → Social Proof

Owner stories → testimonials. Dealer posts → local marketing. One piece serves five channels.

Interactive Prototype

Product Configurator

Built with public spec data. No Australian competitor in the premium segment offers this online.

Sales Systems

CRM & Pipeline

New Enquiry

Auto-assign to rep by territory

Qualified

Score by product & budget

Spec Confirmed

Config data from configurator

Deposit Paid

Payment confirmation email

In Build

Build status updates

Delivered

Review → referral sequence

From configurator

Product interest
Tier selected
Options chosen
Budget indicator

From trade shows

Scanned contact
Show name
Products discussed

From website

Pages viewed
Brochures downloaded
Time on site

From email

Opens
Clicks
Replies

Pre-Event

Geo-targeted email to contacts within 100km
Segment by product interest — pod owners get upgrade messaging

At-Event

QR capture → contact + show tag + product interest
Flows into pipeline immediately as "New Enquiry"

Post-Event

Automated spec sheet follow-up same day
3-email nurture sequence if no reply

Dealer Enablement & Community

Digital spec sheets & comparison guides
Objection-handling content for sales
Branded social templates for local markets
Dealer portal with territory lead visibility

Owner events & annual gatherings
Referral program for existing owners
Replicate SEQ Campers content model across network
Feed customer questions → site content → SEO

I've implemented Close CRM from scratch — pipelines, automated sequences, reporting dashboards.

Worth Exploring

Ideas

Featured Idea

Transferable Warranty

No caravan manufacturer in Australia offers a warranty that transfers to the second owner. Stockman could be the first.

At point of sale

"Your Stockman holds its value because the next owner gets our warranty too." Justifies the premium.

On resale

Signals durability confidence. Buyers actively seek brands with transferable coverage.

For the CRM

Transfer requires registration — captures the second owner. New lead for accessories and upgrades.

"As Seen In" media bar — free credibility, unused

E-bike brand partnerships — Trekka designed for e-bikes

"Australian Made" positioning — 19K Chinese imports in 2024

Pod → Rover → Trekka upgrade path

Couples & female adventurers as audience

Pre-loved / trade-in program

Rental partnerships — try before you buy

Google Business Profile — zero reviews, 4K units

Press page with earned media coverage

Email marketing — no newsletter detected

YouTube — zero presence on #2 search engine

Imagine this with

your team's input.

Everything here was built from publicly available information and a few hours of work.

Stockman has world-class products, genuine international demand signals, and a founder story most brands would pay consultants to fabricate. The commercial engine to match that quality is buildable.

Jake Hower

0480 049 180 · jake@jakehower.com